We take data protection law seriously, so below we have set out exactly how and why we use your information, and what our legal basis is to be able to use your information in each way.
2.1 Patient Accounts
When you register an account on our website as a patient, we will collect and use your personal information in order to maintain and administer your patient account. This may be necessary in order for us to perform our contract with you or, otherwise, we have a legitimate interest to manage our patients’ accounts to facilitate purchases and communication between us.
You may contact us at any time to close your patient account. However, please bear in mind that we may be required to retain your personal information in order to comply with our legal obligations.
2.2 Online consultations
If you wish to purchase medicines on our site, you will be required to complete an online clinical consultation questionnaire. This information is reviewed by one of our GPhC-registered pharmacy prescribers. If our clinicians feel that they require further information from you after reviewing your answers, they will ask you to provide this via our secure chat facility.
The information you provide during the consultation is essential to the clinical decision-making process. Our prescribers and pharmacists need to know about your current health, your medical history and any other treatment you are receiving, so that they can make sure that the treatment being consulted for is safe and suitable for you. Your current health and medical status may also determine the dose of the medication they prescribe, the length of treatment required, and whether or not you need to seek medical attention in person.
2.3 Supplying our medicines and other products
It is necessary for us to use personal information about you to enter into and perform the contracts that we make with you, such as when you purchase medicines or other products on our website. Using your information in this context is necessary so that we can:
Provide you with information about our products and services
Administer your order, including take payments and arranging delivery
Provide you with information about your purchase and your contract with us
Make decisions about your purchase, including about the suitability of any medicines
Provide you with alerts regarding repeat prescription orders and adrenaline pen expiration
Verify your identity
Deal with any complaints you may have
Contact you about any changes that we make to our products or services
Administer our website, including troubleshooting problems, analysing statistics, conducting research and tests and keeping the website secure
When you purchase any test kits from us, we will use the information you provide to notify you of your result and, if appropriate, suggest a course of treatment.
Part of our service as a pharmacy involves notifying you when your medicine is due to run out. We may therefore send a courtesy email so that you can reorder your treatment if you are on a continuous prescription.
We estimate when to send you a reminder email based on the quantity you have ordered. We will only send this email for treatments which are taken on a repeat basis.
2.4 Telling you about other products or services that we think may be of interest to you
We may use your information to identify and tell you about our products or services that we think may be of interest to you. We will only do this where you have informed us that you would like to receive marketing communications, such as where you subscribe to our newsletter. You may update your preferences at any time by Contacting Us.
We may also use your information to invite you to participate in patient feedback surveys and other market research. If we do contact you about market research, you do not have to participate. If you tell us that you do not want to receive market research communications, we will respect this.
Whether you choose to receive marketing communications, or market research communications is entirely up to you. You can choose to receive both, none, or just one or the other. Your choice will not affect any products or services that you have purchased from us, nor will it affect any quotes for products or services you buy in future.
2.5 Telling you about products or services that are similar to ones that you have already bought
If you have already bought medicines or other products from us, we may contact you with information about similar products and services that we offer. We have a legitimate interest to contact you for this purpose, but you may object to receiving these messages at any time.
We will only contact you by email or text message and you can choose not to receive these messages at any time. Simply follow the unsubscribe instructions in the message, or contact us.
2.6 Making our business better
We always want to offer the best products, services and user experience that we can. Sometimes this means we may use your information to find ways that we can improve what we do, or how we do it.
We have a legitimate interest to use your information to improve our business, and we will only use your information where it is necessary so that we can:
Review and improve our existing products and services and develop new ones
Review and improve the performance of our systems, processes and staff (including training)
Improve our website to ensure that content is presented in the most effective manner for you and for your computer
Measure and understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
2.7 Research and analysis
We may use anonymised data related to your order or use of our site for research or public-facing purposes, for example in: statistical analyses of users accessing our service for a specific purpose; or statistical analyses of test results.
2.8 Contacting you
We want to stay in touch with you. Sometimes we may need to use the information that we have about you in order to respond to your questions or let you know about important changes. We have a legitimate interest to keep in contact with you, as a customer, but this may also be necessary in connection with our contract with you.
We will only use your information in this respect where it is necessary so that we can:
Interact and respond to any communications you send us, including any social media posts that you tag us in
Contact you in connection with any orders, including where our clinical team requires further information from you, so that we can notify you of the status of your order, and so that we or our courier partners can inform you when your order is due to arrive.
Let you know about any important changes to our business or policies
We will primarily contact you via email, SMS messaging and your patient area on our website to update you on your order. In certain cases, where our customer service team needs to contact you regarding your order, we may contact you by telephone.
If one of our prescribers need to contact you regarding your consultation, or needs more information, they will usually do this via phone/our app. If we have made several attempts to reach you by email or telephone and have been unsuccessful, we may contact you by sending a written letter to your home address.
2.9 Verifying your identity
We may use your information where it is necessary for us to do so in order to meet our legal obligations and to detect and prevent fraud, money-laundering and other crimes.
2.10 Protecting you and others from harm
We may use your information where it is necessary to protect your interests, or the interests of others, in accordance with our legal obligations and the pursuit of legitimate interests. This may include in the event of criminality such as identity theft, piracy or fraud.
2.11 Change of purpose
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.